1. The most affordable outdoor medium. 2. Effective reach amongst 8 to 80 year olds. 3. This mobile hoarding man oeuvres into even those areas which other vehicles cannot reach! 4. Autos stay in prime locations in search of customers, ensuring maximum visibility for your brand. 5. The best feature: the entire traffic conspires to become your captive audience, especially at traffic junctions where people need something to read while waiting!